Location analytics uses the locational component of business data to improve understanding of markets, customers, and business processes. Organizations throughout the world use location analytics to make better decisions and gain a competitive advantage. Learn how to apply location analytics in retail, finance, insurance, marketing, real estate, and other industries.
About the Course
The Location Advantage is a free, instructor-led massive open online course (MOOC) offered by Esri. The course lasts six weeks and requires two to three hours of study per week. Weekly course sections consist of a video introduction by the course host, a video lecture by an Esri staff member, a video demonstration, a hands-on case study exercise, a quiz, a class poll and discussion, and supplementary resources. Students receive free access to Esri’s cloud-based location analytics platform during the course. A certificate of completion will be awarded upon completion of the course.
When is the next offering of The Location Advantage? How do I register?
The master calendar for all the MOOCs is at http://www.esri.com/mooc. Scroll to the middle of the page to see the dates. You can register for the next offering of The Location Advantage at http://esri.com/locationadvantage. You should receive a confirmation e-mail from Esri right away. Closer to the course start date you will receive an invitation to begin the course. If you sign up after the course start date, it may take a few days to receive your e-mail invitation. If you have registration questions, please see the last question for contact information.
Is there anything new in the April 2017 offering of the course?
While the course content has not changed substantially, this offering of The Location Advantage touches on new tools in Business Analyst Web, infographics and the site suitability tool, and uses a story map as a presentation tool.
Will I get a certificate for the MOOC?
Students who complete the course in its entirety will receive a certificate of completion via Udemy, our partner platform for this course. Certificates are not available until all the course content is open and completed; that occurs during the final week of class.
How much do I need to know about GIS?
The MOOC has no prerequisites, but some familiarity with GIS concepts may enhance your experience. If you’re new to GIS, you may find it helpful to go through the free Esri web course, Getting Started with GIS.
What software will I use? What are the system requirements?
All MOOC students will have access to ArcGIS Online and Business Analyst Web for the duration of the course. Your browser will need to meet the ArcGIS Online system requirements.
Can I take the lessons at any time? Are there weekly deadlines?
You are free to work at your own pace. The course includes six lessons with video lectures, hands-on case studies, quizzes, and discussions. Lessons are released weekly on Tuesday at 12pm Pacific Time. Expect to spend about three hours on each lesson. To earn a certificate of completion, all lessons must be completed within two weeks of the class end date. A course calendar can be found in this group under the "Content" tab.
How long will I have access to the content after the MOOC ends?
You will have two weeks after the session ends to finish the exercises in ArcGIS Online. After that time the ArcGIS Online and Business Analyst Web accounts and licenses will be recycled. Course materials (videos, exercise PDFs, etc.) will remain available on Udemy for up to six months after that (and the Udemy content is downloadable).
Will the MOOC show up in my Esri training history?
No, your MOOC completion is recorded by Udemy and will not appear in your Esri training history at this time. We hope to include MOOCs in the training history in the future.
If I still have a question, where can I get help?
If you have questions about course content during an offering, the Udemy Q&A is a great place to start. Use the Search box to see if others have had the same question. If you are having problems signing in to Udemy or ArcGIS Online, or have other questions, send an email to firstname.lastname@example.org.