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content+="<td><a href='http://surveyor.slco.org/javamap/mrs_test.cfm?"+layerResults.features.attributes['POINT_NAME']+layerResults.features.attributes['LATITUDE_DD'] + " target='_blank'>Mon. Ref Sheet</a></td>";
var str = "<a href='myurl'>text</a>"; // <-- single quotes around href attribute, inside of " "
content+="<td><a href='http://surveyor.slco.org/javamap/mrs_test.cfm?"+layerResults.features.attributes['POINT_NAME']+layerResults.features.attributes['LATITUDE_DD'] + " target='_blank'>Mon. Ref Sheet</a></td>";
var str = "<a href='myurl'>text</a>"; // <-- single quotes around href attribute, inside of " "