Hello Business Analyst people, I do some retail-related research at the University of Minnesota and have used Business Analyst (desktop and BAO) for a number of years. One thing I keep running up against when using the business layer is the systematic misclassification in this D+B data, especially with restaurants. At least for Minnesota I keep finding most restaurants in the 'drinking places' NAICS category. Sure, I would expect an American Legion or a VFW to be in either category, but not a Dairy Queen or Arby's. I fully understand the challenge of a D+B or InfoUSA to keep an up-to-date record and expect issues in this data, but not to this extent. Is this a systemic issue any of you have run into? Am I simply missing something? -Ryan Pesch, University of Minnesota
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