Dear Jack,
Thank you for your inquiry.
I’ve attached the 2018 Summary Table, Demographic Profile by LifeMode Group for your review. This document provides demographic data for each of the segments.
Tapestry Segment 4A: Soccer Moms shows the following age distribution:
<18 26.1%
18-44 35.2%
45-64 27.8%
65+ 10.9%
The median is a value that divides a distribution into two equal parts. It is a positional measure that is unaffected by extremely high or low values in a distribution that may affect an average.
Just looking at the under 18 and 18-44, they make up over 60% of the population which will shift the median down a bit, in this case to age 37.
Please let me know if you have other questions.
Regards, Alice Kavanagh
Esri
akavanagh@esri.com