Hi everyone - I'm new here and appreciate this resource.
I am curious at what level I can work with some of the market research data in BA -- for example some of the stuff that comes from mri simmons on detailed spending and travel, and other behaviors (as well as Tapestry)? I am working on a project where we are hoping to drill down to a pretty detailed spatial level (sub county). Is there a best-practice for the maximum resolution that should be used? County, Zip, tract ....?
Thank you for any suggestions.
The smallest Market Potential data geography level is at the census block group. It is available in a number of products: Business Analyst Web App, Business Analyst Pro/Desktop products, ArcGIS Online, also can be purchased as raw data.