Brad,
I can't recall if you have BA10 Premium but if so try this:
Import arcpy module
import arcpy
import arcview
arcpy.ImportToolbox("C:\Program Files (x86)\ArcGIS\Desktop10.0\ArcToolbox\Toolboxes\Business Analyst Tools.tbx")
# Check out any necessary licenses
arcpy.CheckOutExtension("BusinessPrem")
Basically replacing "Business" with "BusinessPrem"