Serving the Unbanked and Underserved

[RobertBerger1]

ESRI has some new tools for serving the unbanked and underserved. I want to know who is using them and whether they use it for actual marketing efforts.

There is also a connection with CRA and Compliance but that is for later.

[FrancesStanley1]

Where are these tools?  I would be interested in trying them

[RobertBerger1]

Start with this -- which isn't what I was specifically thinking of, but I will check my notes for that.

Esri Data | Banking Potential Data‌

[RobertBerger1]

And this recent entry into that research area might prove valuable

Amex Invests in the Unbanked & Underserved - PaymentsJournal‌

[DavidJenkins]

I'm not sure about tools specific to finding the Unbanked or Underserved but provided you have the data, you certainly can build an analysis to identify them using the Spatial Statistics tools in ArcMap.  There is an example of using ArcGIS Online to perform a simple analysis of the Unbanked (with data) here:  ESRI Financial Services SIG: Computer... Please Reach the Unbanked‌

[FrancesStanley1]

Thanks

[MatthewPerry]

I would recommend contacting Steve Lackow at RPM Consulting, they produce various datasets for the banking industry.  They have some newer data specific to unbanked or underserved populations. They also have depth around the use of GIS for CRA.  Steve Lackow: Slackow@rpmconsulting.com