Tips for getting your ideas heard

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01-18-2024 09:00 AM
DaraBurlo
Esri Community Manager
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This past October, I had the opportunity to participate in a workshop facilitated by Tamsen Webster, author of Find Your Red Thread. Her talk was all about getting your ideas heard. Of course, I was intrigued and all I could think of was how this could apply to you, the creators of many ideas on Esri Community. In her talk and her book, she goes through the process of making an idea delectable by turning it into a story with a process that covers more than the basic elements of having a beginning, middle and end. She discusses a blueprint and a process of defining the goal, problem, truth, change and actions. She makes it easy to create stories from your ideas with her worksheets found here by breaking it down into two parts: the pieces of the story and the case for it to be heard.  

I thought it might be nice to help those struggling to get their ideas submitted and see this method in action by taking an existing idea and reframe it using her method. I chose this idea just to reframe it, not because it is good or bad or because it was implemented recently, I just chose it as an example. The original idea captures the concept of sorting by geometry type in the ArcGIS Pro Catalog pane. 

 

First using Tamsen’s Red Thread Worksheet, I created the pieces of the story to reframe the idea as follows: 

Audience: Who is this message for? 

ArcGIS Pro Catalog Users 

Goal: What question does the audience already want answers to?  

How can I look at my data based on geometry type (i.e. point, line, polygon, etc…)? 

Problem: What pair of words or short phrase captures your AND their perspectives on what’s in the way? 

Organization & efficiency 

Truth: What truth or provable fact makes the problem impossible to ignore? 

When it comes to organization, seeing geometry types allows for confidence in adding the correct feature. 

When it comes to efficiency, accessing large amounts of data by the geometry type will allow you to access the specific data quickly thereby creating positive impressions. 

Change: What’s the new thinking or behavior? 

Viewing data in a different way. 

Actions: What’s necessary to create the CHANGE? 

Sorting your data in the ArcGIS Pro Catalog pane by geometry type 

 

From here, I moved the story pieces over to Tamsen’s Conversational Case worksheet to get the case to be heard (aka the idea to submit): 

ArcGIS Pro Catalog Users often want to look at data based on geometry type (i.e. point, line, polygon, etc…) so users can add data efficiently. Currently, the ArcGIS Pro Catalog pane focuses on names and feature types rather than on geometry types. Yet users believe that seeing geometry types allows for confidence in adding the correct feature and efficiency when dealing with large amounts of data. That’s why it is recommended to sort data in the ArcGIS Pro Catalog pane by geometry type. 

 

Next time you have an idea and are struggling on how best to write your submission, try this method for some assistance. Don’t forget the submission guidelines and include screenshots/images if necessary to enhance clarifying your idea. 

 

Citations 

Webster, T. (2021). Find Your Red Thread. Page Two Books. 

6 Comments
GastonJonquières
New Contributor II

Hi,

I am just wandering. I am an Arc Map User, occasionally, but it seems Pro is the replacement option.

Best regards

Gastón Jonquières

República Argentina

GastonJonquières
New Contributor II

What is a KUDO, anyway?

Bud
by
Notable Contributor
Bud
by
Notable Contributor

From Better communication from ESRI about idea statuses:

I said:

Of all the enterprise ideas that have been submitted in the last year, I only see one that is under consideration. And of all the enterprise ideas I've submitted, Esri hasn't acknowledged any of them.

That makes me wonder, is submitting enterprise ideas a waste of time? From a paying-customer perspective, it seems like our enterprise ideas are not being taken seriously by Esri.

I imagine, in reality, that's not the case. I'm a big fan of the ArcGIS platform and Esri staff in general. So I wonder if Esri's efforts to meet our needs are not being done justice. And as a result, customers might be getting unintentionally frustrated.

I posted about this previously: Better communication from ESRI about idea statuses. The reason I'm posting similar thoughts here is: I've noticed that the communication about enterprise ideas is especially sparse, when compared with ideas in other communities. It was suggested that "In the coming year, our goal is to improve communication and help enable product teams to better close the loop with the community on how product plans relate to ideas." But I haven't seen much evidence of that in this particular community so far.

@MichaelVolz said:

Besides submitting an idea, I would join the Early Adopter Program as you have more direct access to development than just submitting an idea.

@DanPatterson said:

Welcome to the Esri Community  apply to the early adopter for sure.  

You have the ear of the various dev. teams for a finite period of time.  ArcGIS Pro 3 Beta 1 is currently on and the participants run the gamut of user types and organizations.

@EricEagle said:

Thinking out loud here.  Most Enterprise customers are likely significant: major industry players, civil government, and defense/military units.  Many probably have a negotiated SLA with Esri and a dedicated account representative or team (probably former participants in that industry).  That sort of level of business can (understandably) give the customer special access to submit feature requests and get priority support on bugs.  Sometimes, esp depending on how the SLA is set up, it can grease the wheels to get dev/engineer time and have human-to-human conversations.

My guess is that in your case, the Idea page (which takes into account community support) may not be the greatest path because while your submissions are awesome they are very esoteric.  I'd further guess that out of the thousands of people browsing the Ideas page, maybe 10 fully grasp what you're proposing and out of that 10 maybe 2 are in the right place at the right time to give it an upvote.

So I'd either:

amplify your idea posts on some other network, build momentum among your community of practice, and get them over here to upvote your stuff, because even if Esri says that community support is "only one" variable of many, it's still a variable; and eventually when you cross some threshold they have to address it; or,

Be the squeaky wheel with your account rep.  They work for Esri, but they kind of work for you too.  Their job is to keep you happy.  Sit on desks.  Physically, sometimes.  Get them to get you technical meetings with the right people and be your advocate.  This is what I have done in the past and it usually results in a better, faster and more tailored solution than hoping an idea takes off here.

Bud
by
Notable Contributor
GastonJonquières
New Contributor II
Thank you for your advise. best regards .Jonks