I had tried a couple files that I just went back over now.
- I had a blue marble tif that upon loading into arcmap appears to be incorrectly formatted, which explains why that fails.
- I also had a blue marble tpk that is in 4326, but it's extent is defined -260, 273 bottom to top and similar values for left in right, which may explain why that fails.
- Upon loading another blue marble tif that was in 4326 and correct extent values, I was able to get imagery on the map.
Thanks