I found it with Google in about 1 minute!
http://www.arcgis.com/home/item.html?id=14bdfb26bc2f4e0388a633fbd0ccca02#!
I think the problem was I was searching resources.arcgis.com and support.esri.com and esri.com and should have been searching www.arcgis.com; otherwise how could I find it using Google in less than a minute and after 30 minutes still not find it on the ESRI site.
But, seriously, I must give kudos to ESRI for providing excellent documentation and training video on this cool add-in! 🙂
Ok, my mistake. The link I provided above is for 10.0; Here is the link for 10.1:http://www.arcgis.com/home/item.html?id=385978c927124489b4dc6110eded38dfThanks to Google, again!