Thansk for your reply Mike. Yeah I've seen that but I was aiming to embed the map in an iframe on our website without using the basic map viewer. Also I want each of the 10/11 layers in the map to be able to be turned on or off, without having to put each layer in it's own ArcGIS Server map service.
I know I can do this with the javascript API, I was just looking for a quicker way with ArcGIS.com, I guess there isn't one?